Co-Founder & COO of Growth Cab
Lorenzo
Asnaghi
I open new markets for companies, between the US, Europe and Latin America.
Featured in
In Mediterranean and Latin American markets, the person comes before the product.Lorenzo Asnaghi to EconomyUp
Where I workdrag the globe
On the ground
What I'm building
Co-Founder & COO · since 2022
GTM and sales advisory for B2B tech companies selling $50K+ deals, in the US and Europe.
ANTESIGNVMAntesignum
Helps European and multinational companies enter and grow in Latin American markets, before they invest in a local structure.
Market entry between Italy and Latin America: governments, embassies and chambers of commerce, the groups that buy, the first contracts.
Headquarters · 1300 S Miami Ave, Unit 3001, Miami, FL 33130-4484 Visit AntesignumSelected results
Who we've worked with
Tech partners
Certified partner Clay Enterprise · HubSpot Solutions · Salesforce · Instantly · Smartlead
About Lorenzo Asnaghi
Lorenzo Asnaghi is an Italian entrepreneur. He is the Co-Founder and COO of Growth Cab, the GTM and sales advisory firm for B2B tech companies he founded in 2022 with Federico Donatone, and the Founder and CEO of Antesignum, headquartered in Miami, which helps European and multinational companies enter Latin American markets.
Growth Cab reports more than 400 B2B clients, over 10,000 qualified opportunities and more than $500M in pipeline generated, with offices in New York. Lorenzo Asnaghi works between the United States, Europe and Latin America, with his base in Asunción, Paraguay.
He has been featured in EconomyUp and Agenda Digitale in Italy, in La Prensa in Panama and in La Nación in Paraguay. In 2025 and 2026 he attended ADIPEC in Abu Dhabi, AI Week in Milan and the Paraguay–Italy Country Presentation in Genoa, and was a media guest at VivaTech in Paris.
Frequently asked
Who is Lorenzo Asnaghi?
Lorenzo Asnaghi is an Italian entrepreneur, Co-Founder and COO of Growth Cab and Founder and CEO of Antesignum. He works on market entry and B2B sales between the United States, Europe and Latin America.
What is Growth Cab?
Growth Cab is a GTM and sales advisory firm for B2B tech companies selling contracts of $50,000 or more. It was founded in 2022 by Federico Donatone and Lorenzo Asnaghi and is based in New York.
What is Antesignum?
Antesignum is the consultancy founded by Lorenzo Asnaghi that helps European and multinational companies enter and grow in Latin American markets. It is headquartered at 1300 S Miami Ave, Miami, Florida.
Where is Lorenzo Asnaghi based?
He works between the United States, Europe and Latin America, with his base in Asunción, Paraguay.
Talk to me
Growth CabGTM and sales advisory
Antesignumante-signum.com